Kristina Misko
Based in Serbia, ready to relocate
Art Director and Product Designer
With both leading skills and design thinking to create a better product
for users with no harm for business.
I have designed for app, web and TV platforms, aware of guidelines and have a skill to implement restrictions a softer possible way on a platform to sustain a UI glimpse and wow effect.
My Experience
Art Director of Product Design Team
IVI
2024 – Present
I lead a talented team of product designers, focusing on strategic development and personal growth for each team member. I have successfully improved our internal design processes, which have evolved into the design patterns we utilize today. As the art director, I take full responsibility for the team's tasks and deliverables. I actively participate in design decisions and advocate for our results in discussions with top management.
Below are the projects I personally led during my time managing the team, as well as a few cases from designers where I acted as the art director. You can read more about each project by following the link below.
Product Designer
IVI
2021 — Present
As a product designer for a leading streaming platform, I contributed to the development and improvement of three key platforms: mobile app, web, and TV. I was part of the UX-Conversion & Retention team, focusing on initiatives aimed at increasing key performance metrics, including:
Time spent within the app
Conversion rates to watching content
User Retention
Duration of viewing per user
SEO performance
Some of my key contributions include:
Designing communication patterns across all platforms
Developing the new main page for the mobile app
Creating the sharing flow for web and app platforms
Introducing a new approach to TV viewing (streaming TV channels)
Stakeholder for BBE students
BBE & IVI
2022 — 2023
I used to work with students who applied for a yearly ui-ux design course, my main task was to bring a case, present and then meet with students to discuss their design decisions on the case. This allowed me as the designer from IVI make an approach to hypotheses we didn't have time for inside and to develop my skills of design review and giving a feedback. The final point at this activity was a diploma of the case with students presenting their decision. During this period I have worked with about 6 groups of students from BBE and British School of Design.
We have covered Onboarding for streamings, Remote Control for TV App via Mobile, New tactics to raise conversion in Search and Personal Statistics and User Achievements.
Junior Product Designer
Movavi
2020 — 2021
Articles and podcasts with me
Reflecting on my work at IVI, I realized that initiatives such as developing a custom audio identity, creating a proprietary typeface, designing tailored haptics for the splash screen, and refining user flows in the mobile app all served a common purpose: embedding the IVI brand directly into the product experience. Each of these features, though distinct, was aligned with the brand strategy and aimed at emphasizing IVI’s core attributes.
This inspired me to consolidate these learnings and share practical techniques for integrating brand into digital products. I drew on both personal case studies and market examples to demonstrate that these methods are relevant not only to streaming services, but to a wide range of products.
We have discussed what “brand in product” truly means, and how a brand can be experienced not just through advertising or visual identity, but through the very interaction with the product itself. Together, we have explored multisensory approaches to brand integration and analyze how they bring strategy to life in real user experiences.
August 30, 2025
by
The webinar focuses on best practices from designing user-friendly TV interfaces navigated via remote controls. It covers:
Proven UX design patterns used in streaming platforms and how to adapt them for TV.
Cross-platform design strategies that consider both TV and mobile experiences.
Insights into designing with constraints of TV systems, and transforming limitations into advantages.
Real case studies presented by experienced designers from my team.
A live Q&A segment allowing direct interaction with presenters.
Ideal for both newbies and experienced UX/UI designers, the webinar offers actionable techniques, strategic thinking for TV UX, and learning opportunities from industry professionals
August 14, 2025
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The article shows in detail the way TypeType and IVI have created a new product font IVI Sans Base. I represented IVI as a stakeholder and art director during the creation and implementation of the font. The article is written in Russian.
June 25, 2025
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Public talk in the Novi Sad Design Meetup in Serbia about key TV operation systems and their peculiarities. Theory in practice based on my experience at IVI with the answer whether tv platform restrictions do impact ui decisions or not.
March 1, 2025
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This podcast was recorded in Russian. Quick intro — IVI has its own design system which was made by Evgeny Dmitriev. We've met in a studio to discuss how product designers communicate with design system developers, which difficulties we meet and what helps us go through the them.