I have experience in working with SEO, redesign, new ux patterns on mobile and tv platforms. Throughout the years I worked at IVI, the tasks have transforned into digging how we can improve our users' everyday tasks, so we switched from stabilizing the watching conversion to timespent in the app which expanded the level of tasks I did as a product designer.
Timespent at the app, conversion to watching
Infinite Feed
By the end of 2022 we have come to the idea that conversion is not the only key metrics we should care. Another way to measure whether our product entertains our users is to see how much time they spend in it and they do — scroll looking for a film to watch tonight or have a lunch break and look for something short.
That's how we came up with the infinite feed as a replacement of the main page which became quite similar to Netflix or any other streaming service.
Infinite Feed consists of different posts which aim is to gain user's attention, choose the title and start watching. To make choice easier we created tags — genre, catchy phrases, film or tv series and rate, all the necessary info to make a decision. Also, the main hypothesis which lays in the Feed is video helps users decide faster, that's why 90% of all the posts contain short fragments.
To make choice even more easier we added filters which rebuild the main page according to the chosen genre, type of content (Kids or For Lunch).
Not to make the page boring, we decided to implement attention grabbers — statistics' posts, collections and game blocks.
The Infinite Feed became a successful replacement of the old main page, we boosted conversion to watching, timespent at the app, the amount of active days per user and watching of the title a user liked while scrolling the Feed.
Conversion to watching
Content Promo for TV Platform
Content Promo is a type of internal communication that I developed to uprise conversion to new titles on the streaming. There were various a/b tests, but this one became the most successful because we sell a title by showing what's inside + explaining why a user sees the message on the TV screen.
Retention
Content Sharing
These cards are a creative way to entertain users into content sharing and especially into sharing their recommendations in social media. We've prepared 3 cards with one of them being different to a film, a TV series and a cartoon.
As a result, users started sharing content up to 1,5 time which led to a wave of newbies and uprise of the retention metrics.
